Case Study
Bringing Expert Sales Advice Into Remote Showrooms with Secure Video Kiosks
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CX
Area of Expertise
Construction
Industry
Development
Service
About Minima Sliding
Minima Sliding Ltd specialises in high-quality, architect-grade sliding door systems, supplying premium residential and commercial projects across the UK.
Their products are design-led and technically sophisticated, often requiring expert guidance to help customers understand configurations, finishes, and installation considerations before purchase.
Minima operates a number of remote showrooms, designed to showcase products without the cost and complexity of full-time on-site sales teams.
Scope
Minima engaged StableLogic to design and deliver a secure, easy-to-use video kiosk solution that would:
- Enable prospective customers in remote showrooms to speak directly with UK-based sales specialists
- Replicate the experience of an in-person consultation
- Be reliable, intuitive, and suitable for a premium retail environment
- Meet security and privacy expectations for live audio and video communications
“Our products are premium and highly technical, so speaking to a real expert at the right moment is critical. The video kiosk solution allows us to engage customers instantly, answer detailed questions, and deliver the same high-quality sales experience in every showroom — without needing staff on site.”
James Day, Sales Director
The Solution
StableLogic designed and implemented a two-way video and calling system purpose-built for Minima’s showroom environment.
Key elements of the solution included:
- Live two-way video and audio calling
Allowing showroom visitors to instantly connect with the central sales team for real-time product advice and consultation. - Secure communications architecture
Ensuring all calls were encrypted and handled in line with security and privacy best practices. - Kiosk-friendly user experience
A simple, touch-first interface designed for walk-in customers with no training required. - Centralised sales enablement
Enabling Minima’s UK sales team to support multiple showrooms remotely, without compromising on service quality.
The result was a system that felt human, responsive, and premium, while remaining operationally efficient.
“From an operational perspective, the solution has been a game changer. StableLogic delivered a secure, reliable platform that’s easy to manage and scalable across locations. It’s enabled us to extend our showroom footprint while keeping costs under control and maintaining a consistent customer experience.”
Dan Smith, Operations Director
Results
The video kiosk solution delivered immediate and measurable benefits:
- Improved customer engagement
Visitors could speak to a real expert at the point of interest, increasing confidence and dwell time. - Consistent sales experience across locations
Every showroom delivered the same high-quality consultation, regardless of geography. - Reduced operational overhead
Minima avoided the need for permanent on-site staffing while maintaining strong sales coverage. - Increased lead quality
Live conversations enabled better qualification and more meaningful follow-up opportunities.
The Future
With the success of the initial deployment, Minima now has a scalable digital showroom model that can be rolled out to additional locations with minimal incremental cost.
StableLogic continues to support Minima as they explore enhancements such as:
- Deeper CRM integration
- Call analytics and engagement reporting
- Expanded digital experiences within showroom environments
This partnership demonstrates how thoughtful use of real-time video technology can bridge the gap between physical retail spaces and expert human interaction — without sacrificing quality or control.
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