CX

Area of Expertise

Construction

Industry

Development

Service

About Minima Sliding

Minima Sliding Ltd specialises in high-quality, architect-grade sliding door systems, supplying premium residential and commercial projects across the UK.

Their products are design-led and technically sophisticated, often requiring expert guidance to help customers understand configurations, finishes, and installation considerations before purchase.

Minima operates a number of remote showrooms, designed to showcase products without the cost and complexity of full-time on-site sales teams.

 

Scope

Minima engaged StableLogic to design and deliver a secure, easy-to-use video kiosk solution that would:

  • Enable prospective customers in remote showrooms to speak directly with UK-based sales specialists
  • Replicate the experience of an in-person consultation
  • Be reliable, intuitive, and suitable for a premium retail environment
  • Meet security and privacy expectations for live audio and video communications

“Our products are premium and highly technical, so speaking to a real expert at the right moment is critical. The video kiosk solution allows us to engage customers instantly, answer detailed questions, and deliver the same high-quality sales experience in every showroom — without needing staff on site.”

James Day, Sales Director

The Solution

StableLogic designed and implemented a two-way video and calling system purpose-built for Minima’s showroom environment.

Key elements of the solution included:

  • Live two-way video and audio calling
    Allowing showroom visitors to instantly connect with the central sales team for real-time product advice and consultation.
  • Secure communications architecture
    Ensuring all calls were encrypted and handled in line with security and privacy best practices.
  • Kiosk-friendly user experience
    A simple, touch-first interface designed for walk-in customers with no training required.
  • Centralised sales enablement
    Enabling Minima’s UK sales team to support multiple showrooms remotely, without compromising on service quality.

The result was a system that felt human, responsive, and premium, while remaining operationally efficient.

“From an operational perspective, the solution has been a game changer. StableLogic delivered a secure, reliable platform that’s easy to manage and scalable across locations. It’s enabled us to extend our showroom footprint while keeping costs under control and maintaining a consistent customer experience.”

Dan Smith, Operations Director

Results

The video kiosk solution delivered immediate and measurable benefits:

  • Improved customer engagement
    Visitors could speak to a real expert at the point of interest, increasing confidence and dwell time.
  • Consistent sales experience across locations
    Every showroom delivered the same high-quality consultation, regardless of geography.
  • Reduced operational overhead
    Minima avoided the need for permanent on-site staffing while maintaining strong sales coverage.
  • Increased lead quality
    Live conversations enabled better qualification and more meaningful follow-up opportunities.

The Future

With the success of the initial deployment, Minima now has a scalable digital showroom model that can be rolled out to additional locations with minimal incremental cost.

StableLogic continues to support Minima as they explore enhancements such as:

  • Deeper CRM integration
  • Call analytics and engagement reporting
  • Expanded digital experiences within showroom environments

This partnership demonstrates how thoughtful use of real-time video technology can bridge the gap between physical retail spaces and expert human interaction — without sacrificing quality or control.

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