easyStorage Digital Transformation

About easyStorage

easyStorage is a fast-growing UK self-storage provider offering secure, flexible storage solutions to consumers and businesses.

With ambitious growth plans and increasing customer demand, easyStorage recognised that its digital platforms needed to evolve to support scale, improve conversion, and deliver a seamless customer experience from first click through to long-term account management.

The Challenge & Scope

As easyStorage scaled, several constraints began to limit growth:

A friction-heavy online booking journey that constrained conversion
Legacy back-end systems that slowed innovation and operational efficiency
Fragmented customer support and self-service capabilities
Cloud infrastructure that was functional but not optimised for cost or performance

StableLogic was engaged to deliver a full-stack digital transformation, covering:

End-to-end redesign of the online booking journey
Launch of a modern self-service help centre
Modernisation of legacy back-end systems
Cloud infrastructure optimisation
Integration and rollout of a new customer support platform

The Solution

StableLogic delivered a joined-up, customer-first transformation programme focused on conversion, scalability, and operational efficiency.

Customer Experience & Booking Journey

Rebuilt the online booking flow with a clear focus on simplicity, speed, and clarity
Reduced friction at key decision points to improve conversion
Designed the journey to support future feature expansion and site rollouts

Self-Service & Support

Launched a new help centre to empower customers to self-serve
Supported with the implementation of a new CRM, creating a single, scalable platform for customer support
Improved visibility, routing, and response times for support teams

Back-End Modernisation

Upgraded legacy systems to enable faster releases and cleaner integrations
Reduced technical debt and improved system reliability
Created a more flexible foundation for future digital initiatives

Cloud & Platform Optimisation

Reviewed and optimised cloud infrastructure for performance, resilience, and cost efficiency
Implemented best-practice cloud governance to support ongoing growth
Ensured the platform could scale confidently with demand

"What you need from a partnership is responsiveness, understanding, and the ability to adapt to a changing landscape. When you’re switching suppliers that have been in place for a long time, there are lots of things you don’t realise you need to consider. Some suppliers might take advantage of that and say, “That wasn’t in the original scope.”

StableLogic haven’t done that at all. They’ve always been understanding, which we really appreciate. The responsiveness has been excellent, and it’s been amazing what we’ve been able to ask you to do — not just in the design and discovery stages, but now as a full technical solution, looking after our backend and everything that goes with it"

Tim Slesinger, easyStorage CEO

Results

The transformation delivered immediate and measurable impact:

Improved online booking experience, supporting higher customer conversion
Faster, more consistent customer support through new customer portal and self-service
Reduced operational friction through modernised back-end systems
Lower cloud costs and improved performance, aligned to growth forecasts
A digital platform that now supports rapid expansion, not just current demand

Most importantly, easyStorage now has a technology foundation that enables growth rather than constrains it.

The Future

With a modern digital platform in place, easyStorage is positioned to accelerate its growth strategy. StableLogic continues to support easyStorage as they: